The Spotlight Workshops: Branding & Packaging Yourself for Success in Hollywood

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Date(s) - 07/29/2017
9:00 am - 12:00 pm

CBS Studio Center


In this day and age it is vital to know who you are and where you fit in the entertainment industry.


Knowing your type is only part of the strategy – you also need to know your brand. But what does that really mean? Here’s the deal: whether it’s a career in commercials, TV, Film, theater, or any artistic medium – you need to name what you’re selling in order to market yourself effectively.

Do you know how to describe who you are? What you do? And how to market and package that?

Join us at CBS Studios for this excellent Spotlight Workshop where you will discover branding & marketing myths you must shed, learn how to fully embrace where you fit in the entertainment industry, and package and position yourself and your projects effortlessly and seamlessly with the global marketplace. In this seminar, you’ll learn to understand the marketplace, the money, where your talent fits in, and how to promote what you uniquely have to offer. You’ll also discover why effectively managing your brand is so imperative – so that you create a great first impression with both your projects and your marketing materials when you sit down in person with that important agent, producer, or executive for an interview.

Who should attend: Actors, producers, directors, filmmakers.

Requirements: Pen and paper, or notetaking tools.

By the end of this class, you’ll know how to:

  • How to market and brand yourself and your projects to stand out in the global entertainment industry;
  • How to package and position your projects so they will sell in the entertainment marketplace; and
  • Steps you can immediately take to promote yourself to the various audiences and players in the entertainment industry.

Instructors: Jodie Bentley & Christina Shipp are from Accelerated Artist, an organization that helps creative professionals combine their vision, goals, brands, marketing, and PR & sales strategies into one cohesive business plan. Their team is comprised of working, multi-hyphenate creatives, with expertise in balancing, strategizing, and developing solutions to streamline business for the creative mind. They have been on faculty at Pace University and New York Film Academy and teach workshops at SAG-AFTRA Actors Equity, NYU, UC Irvine, Baldwin Wallace University, Shenandoah University, Lehman College, Columbia College, Syracuse University, the New York Conservatory of Dramatic Arts, and more.

Space is limited, and you must register ahead of time, so sign up today!


Register HERE.



Are there ID requirements to enter the event?

The good folks at the CBS Security Gate will need to see a government-issued photo ID to match with your name on the list we give them, so make sure you register here and bring your driver’s license or passport with you.

What are my parking options getting to the event?

The security personnel will instruct you on where to park when you arrive. This will be based on what other things are happening on the lot that day, so make sure you arrive early enough to walk from where they have you park to MPR-6, the room we will be in that morning. You can ask the security personnel for a map of the lot when you arrive so you can find the building easily.

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